Who we are

We are a leading technology- enabled company driven by a vision to solve mobility challenges in Africa. We are doing this by democratizing access  to vehicle ownership and empowering mobility entrepreneurs with financial support services. We are on a mission to impact people’s lives by revolutionizing their perspective on transportation, ultimately creating positive change  and improving their quality of life.

Solving the mobility
challenges in Africa

Beyond solving the mobility challenges in Africa, we are driven by a dedication to heal our planet and make our environment greener by reducing carbon emission that goes into the earth’s atmosphere. To this effect, we are pioneering Electric Vehicles in Africa as an eco-friendly and equally effective means of mobility.

Our work with transport operators in the informal sector delivers increased income generation, financial inclusion, access to high-quality vehicles, training, support services, insurance, healthcare, emergency response and other value-added services all aimed at empowering them.

Saving the planet with power clean-energy transportation

We have gone down in the record books as the First to harness energy demand uptake for mobility in Africa and the First to power clean-energy transportation technology in Africa.

Today, max is backed by highly credible global investors including Novastar Ventures, Yamaha, Mastercard, Goodwell Investments, Alitheia Capital, Techstars and Breakthrough Energy Ventures.

Our Impact Metrics


Number of trips


Operating cities


Champions empowered


Kilometers covered


Metric tons of CO2 emissions saved

Our Vision

Powering Africa’s Forward Movement

Our Mission

Making mobility safe, affordable, accessible and sustainable through the deployment of high-performance technology and operators.

Our Platform

MAX is a vehicle subscription platform that fills the huge infrastructure and service gap in Africa by:

Connecting Drivers to Vehicles and EVs: Providing access to a variety of vehicles, including electric vehicles, through flexible subscription models.

Comprehensive Services for Drivers: Enabling drivers to earn money and stay safe on the job with access to essential services.

Reliable and Safe Transportation for Users: Ensuring that users benefit from dependable and secure transportation options.

Enterprise and RegTech Solutions: Supporting enterprise needs and regulatory compliance with advanced technological integration.

We stay true to our Core
Values of


We’re taking everyone along for the ride.


We stand by our word to remain consistent with all riders, drivers, and everyone in between!


We're turbocharging ingenious ideas and nurturing them all the way-no brakes on our creativity!


Our welcome mat is always rolled out in MAX land-everyone's in for the ride!


Safety at MAX means high-octane road precautions, spreading the word, and making every journey smooth and comfy for all.

Our Story

Our story started in 2015 but is still being written by millions of people all over the world because of our positive impact. For over 5 years, we have been utilizing technology to power smooth mobility, financial services and EV infrastructure in Africa.

We are set to aggregate, structure, and formalize the fragmented informal mobility market across Africa. We leverage strategic alliances with manufacturers and service providers; partnerships with driver communities and governments, low-cost credit, discounted insurance, and a mobile marketplace to ensure driver and customer retention.

By providing drivers with access to our digital transport platform and affordable vehicle financing and services, we increase average driver earnings to $12 daily (+65% compared to their informal sector counterparts), and up to $15 per day once they gain full ownership of their asset.

As advocates for a greener planet, we are leading the transition to sustainable and environmental-friendly mobility through the deployment of electric vehicles, charging infrastructure, and batteries across the board to support the transition.

Great companies are built by world-class teams.

Are you ready for a world