Who we are

We are a technology-driven company committed to solving Africa's mobility challenges. Our goal is to democratize vehicle ownership and empower mobility entrepreneurs by providing financial support services. We aim to transform lives by reshaping how people view transportation, fostering positive change, and enhancing their quality of life.

We are Solving Africa's Mobility Challenges

At MAX, we're not just addressing Africa's mobility challenges—we're committed to transforming our planet for the better. By leading the charge in electric vehicle adoption across the continent, we're making eco-friendly, zero-emission transportation a reality.
Our collaboration with informal sector transport operators extends beyond transportation solutions. We are enhancing their earning potential, driving financial inclusion, and providing access to high-quality vehicles. In addition, we deliver a comprehensive suite of support services, including professional training, insurance coverage, healthcare benefits, and emergency response. These initiatives not only improve operator livelihoods but also contribute to a more sustainable and resilient business ecosystem.

Saving the planet with power clean-energy transportation

We've made history as the pioneers in harnessing energy demand for mobility in Africa and leading the charge in clean-energy transportation technology on the continent.
MAX stands at the forefront of innovation, supported by a strong network of global investors, including Novastar Ventures, Yamaha, Mastercard, Goodwell Investments, Alitheia Capital, Techstars, and Breakthrough Energy

Our Impact Metrics

610M+

Number of trips

18+

Operating cities

49K+

Champions empowered

3.0B+

Kilometers covered

Metric tons of CO2 emissions saved

701K+

Our Vision

Powering Africa’s Forward Movement

Our Mission

Making mobility safe, affordable, accessible and sustainable through the deployment of high-performance technology and operators.

Our Platform

MAX operates a rent-to-own platform that fills the huge infrastructure and service gap in Africa by:

Connecting Drivers to Vehicles: Providing access to a wide range of vehicles, including electric vehicles, through our flexible rent-to-own model.

Providing Comprehensive Services for Drivers: Enabling drivers to earn money and stay safe on the job with access to essential services.

Offering Reliable and Safe Transportation for Users: Ensuring that users benefit from dependable and secure transportation options.

Enabling Enterprise and RegTech Solutions: Supporting enterprise needs and regulatory compliance with advanced technological integration.

We are driven by our core values

Transparency

We’re taking everyone along for the ride.

Integrity

We stand by our word to remain consistent with all parties, including you!

Initiative

We're turbocharging ingenious ideas and nurturing them all the way—no brakes on our creativity!

Partnership

Our welcome mat is always rolled out in MAX land-everyone's in for the ride!

Safety

Safety at MAX means high-octane road precautions, spreading the word, and making every journey smooth and comfy for all.

Our Story

Our journey began in 2015, but the story is still unfolding, driven by the millions of lives we touch across the globe. For over five years, we've harnessed the power of technology to fuel seamless mobility, financial services, and electric vehicle infrastructure in Africa.

We are on a mission to unify and elevate Africa's fragmented informal mobility market. By forging strategic partnerships with manufacturers, service providers, driver communities, and governments, we are reshaping the industry. Our platform offers low-cost credit, discounted insurance, and a mobile marketplace, ensuring driver and customer loyalty.

Through our digital transport platform and affordable vehicle financing, we empower drivers to significantly increase their earnings—up to $12 daily, a 65% boost compared to the informal sector, and up to $15 per day upon full vehicle ownership.

As champions of a greener planet, we are at the forefront of the shift to sustainable, environmentally-friendly mobility. We are leading the way with the deployment of electric vehicles, charging infrastructure, and battery solutions to support this vital transition.

Great companies are built by great world-class teams.

Are you ready for a world
of
Adventure?